Strategic Planning & Execution

Marketing Communications

Digital Marketing & SEO

Website Management & Optimization

Brand Development & Corporate Identity

Social Media Strategy & Content Creation

Public Relations & Media Handling

Content Development (Print, Digital, and Multimedia)

Event Planning & Management

Product Marketing & Coordination

Stakeholder Engagement & Relationship Management

Reputation Management

Project Coordination with Government & International Bodies

Cross-functional Collaboration

Customer Database Management

Speech Writing & Executive Communication

Team Leadership & Delegation

Analytical Thinking & Market Insight

Adaptability & Multi-tasking

Knowledge of Institutional Marketing (e.g., Safety, Education, Service Sectors)

Transition & Handover:

• Take over current marketing responsibilities through systematic handholding.

• Migrate and manage the existing customer database from previous custodians for smooth operational continuity.

Strategic Communication & Promotion:

• Develop and execute strategic communication plans to promote and disseminate corporate and marketing content.

• Coordinate corporate promotions and communication efforts in collaboration with other departments and the management team.

Digital Marketing & Web Management:

• Develop, maintain, and optimize the company website with a focus on SEO and organic keyword strategies.

• Manage and enhance the organization’s digital branding and corporate identity.

Social Media Management:

• Create and manage social media profiles and quality content across platforms including Twitter, Facebook, LinkedIn, and others.

• Expand the company’s digital presence by identifying and leveraging new social media channels.

• Optimize content for shareability and engagement across social platforms.

Public Relations & Media:

• Establish and maintain strong media partnerships.

• Manage public relations and press relationships, including drafting and releasing press materials.

• Support and develop high-level public speeches and communications for senior leadership (HE and MD).

Content Development:

• Create compelling and customized marketing content including blogs, emails, social media posts, and brochures.

• Optimize print, social media, and blog campaigns for interaction, brand exposure, and lead generation.

• Adapt content for diverse platforms to ensure maximum reach and relevance.

Reputation Management:

• Build and maintain a strong online reputation for the organization and its leadership.

• Act as a brand advocate across print and digital platforms.

• Maintain a consistent presence in trade magazines, blogs, and other influential media outlets.

Event Management & Coordination:

• Organize and oversee participation in events, conclaves, press conferences, fairs, and expos.

• Ensure all marketing collaterals—brochures, product manuals, flyers—are updated and aligned with the brand.

Product & Stakeholder Management:

• Coordinate with the Head of Academy for effective product management and promotion strategies.

• Build and maintain relationships with customers, partners, agencies, and government authorities related to major projects.

Project & Institutional Coordination:

• Liaise with nodal bodies and leverage strategic opportunities.

• Coordinate with institutions such as the World Bank for securing and managing major projects.

General Duties:

• Execute any additional responsibilities as communicated by senior leadership or designated authorities.